THE STORY
Mister Rogers XO is a Philadelphia-based art and apparel brand founded by Rob Rogers III. After two decades of booking bands and building culture in the city, XO was born from the equation that defines everything we do.
Consistency + Swag = Culture. This is not just a brand. It is a way of building community, creating art, and showing up with intention every single day.
Every piece we create—from art prints to apparel—is designed to be a conversation starter, a statement of belonging, and a reminder that culture is built one person at a time.
ROB ROGERS III
Rob Rogers III is a culture-builder, entrepreneur, and creative director based in Philadelphia. With over 20 years of experience booking bands and creating spaces for artists, Rob founded XO as a way to bring the equation to life: Consistency + Swag = Culture.
Through XO, Rob continues to build community, support artists, and create products that carry meaning beyond the material. Every drop is intentional. Every piece tells a story.